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University project | Final studio | Teamwork
Challenge:
Business design from concept
to business plan.
Team:
5 Service Design students
Duration:
4 months
Business opportunity
finding a business opportunity in the Italian context for handing in an authentic value proposition took us a month. To define the fundamentals of business (Mission, vision, VP). after having desk and field research (survey) we reached the final
The opportunity in Italy was to design an experience for people (tourists, urban people and also students) to help them figure out Italian food culture and tradition.
Logo Ideation
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Storyboard of one trip
With collaboration of La Fiorida Agrituristica
Some App Pages
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